How to Create a Popular Animation on YouTube in 2015 Major Research Project
#Animation
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Jelly Studios uploaded a video
by Jelly Studios
5 months ago 56,320,775
JellyStudios gives an interview about the making of the video (Jellylondon.com, 2015)
Tell us about the brief
The brief was very simple: Create and produce a 4 minute long, 2D animation, in 10 days.
The initial synopsis was awesome, and it was a nice challenge for me. The client, Jesper from At Night Studios, was very cool and I could create and work freely.
Tell us about the team
I built a mission impossible team: the talented Guillaume Singelin (well-known illustrator), Andrea Rania (Italian animation producer) and his team of animators from all over the world, Mélanie Gohin our fresh new Blackmeal animator, and Paulin Girard (awesome motion designer) for the FX.
I wrote the full animation script and I directed the video.
What software did you use?
Adobe would be proud… We used a full motion design suite: Photoshop, Flash, After Effects, Media Encoder, and Premiere.
What was the hardest shot to do and why?
Wow! The final part. It was done in 1 day. Not enough time… very long night
What is your favourite shot and why?
The first one! I really like the boy and the dog when they are little. I had a dog like him when I was a boy… I think I put a little bit of that in this short.
Psyop describes their experience with making the video (Bochenek, 2015),
“We wanted this film to be genuinely drawn by hand, like classic 2D animation we grew up with, but with more depth and dimension”.
“It’s nostalgic but new, it shows love and focus, it’s crafted but nicely flawed, we wanted it to have a truly original look that only exists in this moment.”
Throughout the film, the perspective shifts back and forth between man and dog, each view standing out stylistically from the other. The team achieved this by approaching both from different angles not only visually but technically.
“To truly appreciate the unique feeling of looking at the world through a dog’s eyes, we had to make sure that his moments really set themselves apart from the rest of the spot,” Kylie explained. “To achieve this, we did as much as we could to shift the feeling of the moment, from unique camera moves, the look and sound of the action. Things become brighter, more fanciful, and it’s clear that you’re seeing things in a new way.
“To truly appreciate the unique feeling of looking at the world through a dog’s eyes, we had to make sure that his moments really set themselves apart from the rest of the spot,” Matulick explained. “To achieve this, we did as much as we could to shift the feeling of the moment, from unique camera moves, the look and sound of the action. Things become brighter, more fanciful, and it’s clear that you’re seeing things in a new way.”
Environments were comprised of digital matte paintings that were first painted in Photoshop on layers and eventually broken up onto cards and projected across 3D geometry, using both Maya and Nuke.
Character designs were then brought to Duncan Studio, which collaborated with Psyop on the 2D portion of the film, from rough sketches and blocking down to inked and painted final cels.
In addition to the characters being hand-drawn, colours, shadows, and highlights were also added in the final hand-drawn animation phase. Animators at both Duncan Studios and Psyop added effects, color trails, smoke, dust, and more, all in 2D.
by Psyop
6 months ago 1,572,361
Psyop uploaded a video
PES FILMS uploaded a video
by PES
2 months ago 1,150,322
The behind the scenes video by PES describes his experience (PES Films, 2015b),
“The name of the game is really preparation. So much of engineering every sequence in this film was just trying to figure out how we can pull it off, how it would look, good how it wouldn’t fail.
But you leave some spontaneity so that the animators feel like, you know, each take is a unique performance.”
“When an international brand puts their entire evolutionary story in your hands, there’s a lot of pressure in that, so the way I designed the film was to communicate this sort of amazing evolution of their vehicles.”
Creative Review interviewed Elliot Dear on how he created the video, (Williams, 2015).
"The style of the ad was influenced by the film The Illusionist, with some of the lead animators from the movie brought into to work on the spot, and it also brings to mind the movie version of the BFG. In terms of the animation approach, Dear (who previously co-directed the 2013 John Lewis Christmas Spot, The Bear and the Hare) was keen to avoid anything too overtly ‘cartoony’.
“The agency and the client certainly didn’t want anything that felt cartoony so it was our job to try and find something that was more sophisticated and grown up,” he says. “It comes down to the type of line work you use and the way things are filled. It’s a lot about detail – cartoons look the way they do because quite often they have to be turned around very quickly … but we wanted to get extra things in, like the players have stubble. Hopefully it’s not something that really sticks out but if you look there’s a lot of fine detail in the faces that you wouldn’t usually find in a cartoon.”
The biggest challenge of working with such a large team on the project was maintaining consistency, continues Dear. “You have so many people working on something that has to look the same every frame, every shot,” he says. “We had four background artists, 15 colourists, and four or five lead animators, and they all have their own native styles and different ways of doing things. It was making sure that everything tied together nicely and felt like it was coming from the same world. I can look at it and tell who did what drawing but hopefully everyone else just sees one complete piece. That I think is the hardest thing – getting everyone to communicate and make sure that we’re all making the same picture.”
by Elliot Dear
2 months ago 2,558,736
Elliot Dear uploaded a video
Blackmeal worked with Jelly Studio mixing traditional animation methods with motion design to work with Guillama Singelin's illustrations that are traditional and detailed. The video follows the life of a boy and his dog who are divided by war but are eventually reunited which are not the normal conventions of a music video.
The Coca Cola advert created by Psyop and ad agency Wieden+Kennedy shows the story of man and a dog on a walk. The man sees it as a simple day but using lots of colours and a different perspective it shows how much fun the dog has Instead of just advertising the drink it tells a relatable story with likeable characters.
PES has created an advert created entirely in paper, telling the story of Honda's brand evolution using lots of different vehicles. The paper animation style is unique which makes the advert memorable.
Wear the Rose is an advert about encouraging the England rugby team. It uses a nostalgic hand drawn Disney style animation style that everyone can relate to which makes the story feel more emotional.
(AviciiOfficialVEVO, 2015)
(Coca-Cola, 2015)
(PESfilms, 2015a)
(02sports, 2015)