These statistics show that music and gaming are the target categories for if you want to make a popular video. This could be because it's easily accessible and has a much wider range than what you can find on TV and now with a 60% increase of watch time over two years, it shows that this is now a go to source for entertainment. As technology is improving, this has led to an increase of mobile viewing. This means videos have to catch the viewer's attention instantly to stop them being distracted by other social media. YouTube is very popular for 18-24 year olds because they've grown up with the website aswell as understanding more of the adult content on the website. As the website is now used worldwide because of improving technology, with 40% of views coming from outside the video's home country, YouTubers now have to accommodate to this if they want to reach out to their potential maximum audience. Even though the increasing popularity is good for existing "YouTubers", it's now harder for new "YouTubers" to create new unique content with 300 hours of videos being uploaded daily.